Today I spoke with Daniel Priestley about the growth of WBSO.ai

I've learned so much from him. First through The Diary of a CEO a few years ago, and then through his books and social media channels. I've been absorbing all of his wisdom and doing my utmost to put it into practice.

So being on one of his live webinars today, with hundreds of other entrepreneurs, and actually getting the chance to speak with him directly was simply fantastic!

I asked him: as the company grows, who should be posting every day? Me, or our employees as well?

The answer was very clear: it has to be me, as the founder and key person of influence.

Hearing him say that made me light up on the inside.

The team can increasingly own the supply side. But I should spend more of my time on the demand side: getting in front of people, starting conversations, sharing what we're learning, and making sure innovative companies understand what's possible for them.

This is not about filling out some WBSO form. Nobody gets excited about that, not even when we do it super efficiently.

He's right. That's not what people want. What they want is the big prize: a Ferrari's worth of money that they get to enjoy with peace of mind.

That's exactly our mission. We're making it so simple to get WBSO and that Ferrari's worth of money, while having all the administrative systems in place to keep enjoying it with peace of mind.

So, big thanks, Daniel Priestley. I appreciate your time and the knowledge you shared! 🙏

By the way, if you're working on something that's technically innovative (both digital and physical) and wonder:

Does any of what we're building actually qualify for WBSO?

I made an online assessment so you can check for yourself: Kan ik WBSO aanvragen?. And who knows, maybe you'll be driving a Ferrari soon ;-)